This project came about as a hands-on exercise to practice Adobe XD’s functionalities. The objective was to create a functional and beautiful website for a fictional business service. 

The fictional business was end-of-life care commonly known as assisted euthanasia. Given the theme of the business, my design vision was to keep it minimal, tactful, and approachable. I accomplished this by using a soft color palette, diverse patient photography, and a very friendly and legible typeface. I used negative space to allow the content to flow without the sense of overwhelming information. Ultimately, I wanted to create a visual feeling of understanding and empathy for any site viewers.