The Color Project: Bare Brown
2021 | EXPERIMENTAL TYPOGRAPHY | CONCEPTUAL DESIGN | PRINT + PHOTOGRAPHY
From my collection of creative pursuits, the Bare Brown color project holds the most personal and professional meaning to me; pushing my creative boundaries through iteration and refinement on a loop. The objective was to design a series of nine posters that represent a particular color, and in my case, the color brown.
The experimental process for this project was rigorous and comprehensive. Spanning from challenging color compositions, to the post-production edits for each shot. The amount of process work rendered was also intense but ultimately yielded results that I was very pleased with. I exposed the hidden delight of the color brown while baring my state of being in that moment: in grief and in isolation, but also in deep gratitude for the little, everyday things.
I selected the color brown for many reasons but primarily because of the ambiguous visual connotation the color is commonly associated with. I wanted to show how brown is quotidian but never mundane, it’s cozy but not always in the comfort zone, and it’s nostalgic, ultimately comforting like a warm hug.
Deliverables: Nine printed posters, poster packaging